Privacy Policy
Last updated 1 October 2026
Our Little Paws collects nothing that identifies you. There is no account to create and no tracking across other apps or websites. The app does send anonymous usage events (which screens and features get used) to PostHog's servers in the EU so we can improve it. Each one carries only the app version, your iOS version, whether you use the free or paid version, and a random install number that is not tied to you or your phone. It never includes your name, email, pet names, photos, notes or an advertising identifier, and none of it is linked to you. Your pets, their care, your photos and your history stay on your phone — or, if you invite another carer to share them, sync through your own iCloud. Our Little Paws does not run a server that stores or sees any of it.
Besides the anonymous usage events described above, there are exactly two things the app can send, and only if you choose to send them: a feature request, and what you tick during setup. Both are anonymous. See below.
What the app stores, and where
Your pets, their everyday care, the record of who did what, your visits and the names of the people who help you care — all of it is saved in a database on your own device. If you invite another carer to share your pets, that same data syncs to their device through Apple's iCloud (CloudKit); it is never transmitted to a server of ours.
Photos
If you add photos of your pet, the app stores a reference to the photo already in your iOS photo library. It does not copy the image, and it does not write anything back into your library.
One honest detail: because those photos are yours and may live in iCloud rather than on the phone itself, iOS may download one from your own iCloud Photos in order to show it to you. That is Apple fetching your own picture for you. Nothing is sent to us, because there is no "us" to send it to.
The optional scan that suggests which photos show your pet runs entirely on your device, and every suggestion waits for you to confirm it.
The one exception is the small profile picture you set for a carer or a pet. That one is copied into the app's own storage rather than referenced, so it can appear reliably even if the original photo moves or is deleted from your library. The copy stays on your device, is never uploaded anywhere, and is deleted automatically when you delete that carer or pet.
Asking for a feature
Settings has a screen called Ask for a feature. If you use it, the title and description you type are sent to us, along with the app's version number. Nothing else goes with them — not your name, not your pets, not your history, and nothing that identifies you or your phone.
Because there is nothing identifying attached, we cannot reply to you, and we cannot find or delete "your" request later — there is no way to tell which one was yours. That is the trade for not collecting anything that identifies you. Please do not type anything into it you would not want stored anonymously.
The endpoint counts how many requests arrive from one internet address per hour, so it cannot be flooded. That counter is a one-way hash, never the address itself, and it is discarded after an hour.
What you tick when you set the app up
Setting the app up asks what would help you most and offers a short list to tick. If you tick anything, that list of ticks is sent to us so we can improve the app for the people using it. It is a list and nothing else — no name, no device, no pets, nothing that identifies you, and no way to link it back to you or to anything on your phone.
Your answers also shape what the app suggests to you, and that part happens entirely on your device. It is separate from the anonymous copy we see, and one is never matched to the other.
Sending it is optional, and the same hourly counter described above protects this too.
These two, together with the anonymous usage events described at the top of this page, are the only things in the app that use the internet.
Reminders
Reminders are local notifications scheduled by your phone. They never leave it.
What we never do
- No accounts, no sign-in, no email address — we could not contact you if we wanted to.
- No crash reporting, no advertising identifiers, and no tracking across other apps. The only analytics are the anonymous usage events described at the top of this page.
- No third-party SDKs of any kind.
- No selling or sharing of data. The only thing collected is the anonymous usage events described at the top of this page.
Children
The app collects no personal information from anyone, of any age.
Deleting your data
Deleting the app from your phone deletes everything it stored there. If you had shared your pets with another carer via iCloud, their phone keeps its own copy until they delete the app too. The exceptions are the anonymous feature requests and setup ticks you chose to send, which cannot be traced back to you and therefore cannot be picked out and removed.
Changes
If this policy ever changes, the date at the top changes with it.
Contact
Questions about privacy: skai@boldnsmart.com